About Always Riding
Climbing a mountain pass, discovering a new trail or choosing to get to work under your own power, you know why you love to ride. However, choosing the right bicycle apparel is one of the most important elements in making sure you get the most out of bike time, and that's where we come in.
Established in April 2008 by Leire from the Basque Country (great food, big mountains) and Pete from Derbyshire (stone walls & sheep), Always Riding is an independent & completely self-reliant family business that exists to help you choose and wear the most comfortable, stylish, and technically advanced cycling clothes & accessories available, whether you hit the trails or the tarmac. We'll give you a selection of the best brands, make it simple to take a look, and even easier to get them to your door. In short, we're cycle clothing specialists!
From the start we knew that we wanted to offer great service. The products aside, we wished for Always Riding to be a place where you could not only buy in confidence, but where you could read properly written product descriptions (yes, we write everything ourselves), see clear and precise images, read reviews from your fellow rider, find the sizing chart without requiring Sherlock Holmes-esque detective abilities, and above all, check-out with ease. Since those early days we've been growing nicely, met some great people along the way, and most importantly, served our customers with a smile and splendid service. Speaking of service....
Top rated in Trust Pilot Consumer Reviews
Early on we realised that tooting our own 'customer service' horn would never be enough, so we joined up with a great web service called Trust Pilot to collect customer feedback for us. We show this feedback on the shopping bag page to aid confidence for first time visitors, and because of the wonderful comments and reviews we have had from our customers, we are proud to be the number one trusted retailer in Trust Pilot's Bicycle category.