Bell Cycling Helmets
The next time you're plunging downhill wearing a Bell Helmet, take a moment to remember Roy Richter, the Bell founder who started this now world-spanning helmet brand. Born out of the Californian hot-rod and racing scene of the 1950s, Roy built an entire industry meeting the needs of the speed-hungry, developing Bell Helmets along the way in response to growing demands for protective headwear. Nowadays, cyclists can enjoy the core values of the Bell brand with a Bell cycling helmet; founding principles that dictate function over frosting, substance over fashion - a mind-set that has always driven Bell's continually innovative approach to cycling helmet design, quality and function.
Featured in: Hot Rodding: Roy Richter & Bell Helmets