Bont's background in carbon fibre provides them a unique approach, developing cycling shoes that pass the ultimate test - pro cyclists choose to wear them! In 2007 Bont, in conjunction with many world class cyclists entered the cycling market and in their inaugural year the small stage that was the Beijing Olympics played host to Bont's debut - Bont sponsored athletes brought home a staggering 8 gold medals. A few years later pictures of Bradley Wiggins, resplendent in yellow wearing Bont on the Champs Elyse and Rui Costa's World Championship win further boosted Bont's pedigree. Despite this success Bont remains a small, family business, manufacturing out of their own dedicated facility.
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