Based in the west coast of Wales, Howies make cycling clothing for what they love doing. The area around Cardigan has some great roads for riding and this testing ground has led Howies to develop their seamless circular knit technology.

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Simple design, quality manufacture and long lasting kit is how Howies like to operate, because making a product that lasts is simply better for the environment. Their jerseys and bib shorts have a second skin fit, the seamless technology making their clothing virtually unnoticed as you wear it and helping to prevent chafing and rubbing on longer rides.

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