ICEdot was set up by mutual friends Chris Zenthoefer and Biju Thomas after a minor accident left them thinking about what would have happened if the accident had been more severe. To Chris and Biju it became apparent that simply carrying a mobile isn't much use if you are knocked unconscious; indeed, who would find you? Furthermore, how would the first responders know about any pre-existing medical conditions?
The ICEdot system gives reassurance to you and your loved ones that in the unfortunate event of an accident out in the wilds, relevant medical information and an exact location would be available to ICE contacts. Road, Trail or Urban cycling all involve a degree of risk, that's one of the many reasons people ride - ICEdot allows you to ride responsibly.