POC have approached the bike market with a simple philosophy - to reduce the consequences of accidents for cyclists. Experience drawn from the snow sports market has helped the tech team at the POC lab to transfer their high performance technologies to MTB and road helmets.

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Since 2008 POC helmets have gained justifiable support in off-road riding and in 2014 POC launched their first road collection based on their AVIP principle. AVIP - Attention, Visibility, Interaction, Protection again puts the principle of helmet safety and visibility at the forefront without compromising on the all important factors of aerodynamics, light weight and ventilation. Their jerseys, jackets and bibs make up a road range that despite excellent design hides cutting edge technology.

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