Set up in the wild cycling playgrounds of British Columbia in 1987 and designed to do battle with the changeable Canadian climate, Sugoi make bikewear that is both comfortable and cutting edge. Kitting out pro teams and impassioned cyclists along the way, Sugoi boast a pedigree that is clearly visible in their apparel and it’s frankly formidable functionality. Simply styled and cycle specific, Sugoi are always innovating, picking up new fabrics and working out how they can make you something that makes being on a bike better.

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