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About Always Riding
alwaysriding

Coffee, switchbacks & cityscapes

To be truly Always Riding would of course require a caffeine habit of pannier-troubling proportions. The miles would fly by for a time, but after, oh let's say 20 hours on the bike, things might get a touch peaky. Let's call it a mindset to live by then rather than a mantra, and leave it at that.

Bike Time

Climbing a mountain pass, discovering a new trail or choosing to get to work under your own power, you know why you love to ride. However, choosing the right bicycle apparel and accessories is one of the most important elements in making sure you get the most out of bike time, and that's where Always Riding comes in.

Stone Walls & Sheep

A dearth of decent places to find unique, hard to find, unmistakably awesome and beautifully finished cycle clothing (for that is our schtick) led to Leire from the Basque Country in Spain (great food, big mountains) and Pete from Derbyshire (stone walls & sheep) to start their Always Riding adventure in April 2008. More terrifying than a double puncture with home far out of sight, and more exciting than the sensuous smell of new tyre rubber (err, what?), the business of business was new to both of the heroes of this tale. Nevertheless, with a can-donut attitude, lessons were learned & hidden truths unearthed, and before long packages filled to bursting with cycling delights were heading out to riders around the world who fell in love with their whimsical writing, top-notch customer service (a Google Certified Store no less) and unique brand selection for road, trail and importantly, city cycling.

alwaysriding
alwaysriding

Nutshell time

Since those early salad days (there was also cake), and now a few miles down the tracks having merrily moved to Hampton, UK (for the extra space man), Always Riding has been an independent & self-reliant family business that exists to help you choose and wear the most comfortable, stylish, and technically advanced cycling clothes & accessories available, whether you hit the trails or the tarmac. We give you a curated blend of new, hard to find and established brands, make it simple to take a look, and even easier to get them to your door; whether you live in Kyoto or Cambridge.

Philosophise this

More cyclists can only be a good thing. The bike offers a balanced life-approach, a healthy pastime, and provides a great way to meet new people, which let's face it, at some point in life isn't as easy as it used to be. Yes, we're a business so we have to feed the monkey, but one of our main tenets has always been that it's got to be about the cycling community, and that means you. From aiding newbies seeking help with their first purchases, to expedited deliveries to the seasoned professional with an urgent need for “schome of dose base layers that dis other team has dat are schoo gut” in the middle of the Tour de France, we're here to help, advise and support cycling adventures, wherever they may be.

alwaysriding
Always riding team
  • alwaysriding
    About the Rider
    Alex Jones
    Always Riding's operations-monkey. From juggling the logistics of getting your shiny new kit to you on time, to juggling 7 balls on his lunch-break, he has something of a penchant for multi-tasking. Handy, given the number of bicycle/tandem/unicycle projects that he has on the go at the moment.
  • alwaysriding
    About the Rider
    Peter Harrington
    Co-founder of Always Riding, Pete enjoys road, trail and a good city commute. Most of all though, he loves chatting to other riders, the mid-ride stop after a leg-breaking ascent, and a cup of tea at the end of the ride. There is no truth in the rumour that he likes to wear women's clothes and hang around in bars. No truth at all.
  • alwaysriding
    About the Rider
    Danny Janes
    Always Riding's super domestique - just as happy helping you up a climb and feeding you a flapjack (his dietary staple) as writing content and editing pics. If not at his desk he can be found lurking in the storeroom gazing at new stock intake or plotting an over ambitious camping, cycling or hiking trip.
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