With a pedigree many brands would sell their marketing department for, (let's not forget that their little haystack logo has been proudly worn by such riders as Indurain, Delgado, Kittel and Alberto Contador over the years) Etxeondo are never going to have to struggle to set themselves apart, not when their much cherished name has been carried on the shoulders of the greats through countless Tours, Giros, Vueltas and rain-lashed Classics over the years.
Based in the Basque Country, Etxeondo have been the long term sponsor of this region's biggest race and still manufacture their whole range near San Sebastian. Fans of La Vuelta were also rewarded with a sneak peak at their envy-inducing scenery in some of the mountain stages at this year's Spanish Tour. That insight perhaps goes some way into explaining why Etxeondo are experts when it comes to winter bike clothing. Mountainous but edged on one side by the Bay of Biscay, Northern Spain challenges its cyclists with cold and changeable days, rain and snow peaked mountains. They may even be fans of the beach, but we all know that sand is the enemy of smoothly lubricated bearings.
Whether developing classic cycling bib tights like the Buelta and Orhi, deep winter ride saviours like the Geldi Wind Stopper accessories, or even highly technical knee, arm and leg warmers, overshoes and packable rain jackets, a wardrobe furnished with Etxeondo leaves little room for non-cycling days in your calendar. In fact, excuses not to ride are going to be pretty hard to come by.
Completely new for this year and designed in conjunction with the Giant Shimano Boys is the Team Edition WS Jersey. Think, well rubbish weather (technical term), grey, drizzle, cold - this is where the Team WS excels. Short sleeved, but paired with its own matching arm warmers (included), this subtly branded rain jersey has come about thanks to direct demand from the pros.