Based in Cardigan on the west coast of Wales, Howies have some great riding roads right on their doorstep. It was this proximity to truly great cycling terrain that led them to develop their Howies cycling jerseys and bibs.
The Welsh weather is pretty infamous (they’ve heard of the sun, they’ve just never seen it – joking, joking), but in this case, the often challenging conditions acted as an ideal testing ground for the development of the signature seamless circular knit technology – a stand-out feature of the Howies line.
Thanks to the seamless technology, Howies cycling jerseys and bib shorts have a natural second skin fit, creating a fit so comfortable you could be forgiven for thinking you were wearing nothing at all. You might secretly long for the day when zipping along sans-clobber is accepted and welcomed by your fellow man, but until that magnificent day, well, Howies will have to do.
Long-term Howies fans will already be familiar with their laudable ethical focus, an approach that the new cycling line benefits, whilst toting a simple design alongside quality manufacture. For Howies, making a product well, and making it last is simply better for the environment.