swobo clothing, swobo merino jerseys & bike shorts

Tim Parr first started Swobo in 1991 when nobody else would hire him. What started out as a movement to change the way people think of bicycle clothes (and ultimately the bicycle itself), has developed into a group of like-minded citizens that span from San Francisco to Manhattan, and Tokyo to London. Swobo's roots began within the sensibilities surrounding the bicycle, which has since nurtured a design philosophy that guides the company to this day.