Site Security

Buying online should always be easy, fun, and above all secure. It is our responsibility to provide you with a safe and secure shopping experience, and our duty to ensure that we take all reasonable and appropriate data protection and security measures.

Always Riding is scanned everyday by Verisign in order to continually verify the security of the site, and to confirm that we are free of any issues that could compromise your experience. This is a commitment we have made in order to encourage trust for both new and regular customers. You can see the Verisign logo on the shopping bag page before commencing checkout.

On the right we have demonstrated the site security in action to make things really clear, so let's take a look at what actually happens when you move through the site:

• When you are browsing a website you are not transmitting data, so there is no need for the site to serve a secure page. However, if you visit the shopping bag page and login, the site will show a secure page, denoted by 'https' appearing in the browser window, (rather than the usual 'http'), and a lock symbol. This lock symbol's position will change depending on the browser you are using, but as a rule of thumb look in the top right or the bottom right of your browser window to see it.

• When you are logged in and proceed to checkout, the whole procedure is secure, so you can be safe in the knowledge that any payment details you enter are fully encrypted when they are transmitted to Sage Pay, the payment processor used by Always Riding. Paypal users, by the nature of this payment system do not enter their card details during checkout, but instead get automatically redirected to Paypal's servers to login.

Whenever you buy from Always Riding Ltd we will always respect the privacy of your personal details and account information, and adhere to the UK Data Protection Act which governs data collection and storage. We only store the information that you submitted when you created an account with us, and we will never divulge this information to a third party. In addition, you will always have the right to access and modify any data about you that is held by us, and request to delete your account should you so wish. If you have any questions about site security or data protection, then please don't hesitate to email us through our contact page.

Always Riding is a ShopWiki Approved Store, which means we have been recognised as not only adhering to certain standards of customer service, but are also part of the Versign Trust Program, and operate a fair pricing policy. Click the logo below to go to our ShopWiki page.