Mario Dedioniggi founded Tecno Tubo Torino (3T) in 1961 with an obsession to make the best handlebars in the sport. Since then 3T have found great success within the pro ranks, designing for speed and aerodynamics but also for comfort, winning them plaudits aplenty. When it came to 3T designing the Exploro and Strada frames, instead of designing for the relatively small number of professionals that make up the world of cycling and trickling the tech down to the consumer, they refreshingly looked at the current desires and demands of the everyday rider. Now under their 4th generation of the Dedioniggi family we're looking forward to seeing where 3T's new obsession takes them.

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