Emily Brooke, founder of Blaze, caught the cycling bug after doing a charity bike ride and, as a result, decided that she would do her final year Product Design course project on the theme of Urban Cycling. The product she developed, the Laserlight, generated so much interest and excitement for its innovative approach to enhancing cycle safety that she decided to set up a company so that it could be launched on the market. The rest, as they say, is history.

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