Pas Normal Studios brings Danish cycling design firmly to the fore. Founded in 2014 by a small group of riding friends, the brand developed over the many hours riding all across Europe as well as the time spent getting from place to place. This international feel is at the core of Pas Normal Studios; they aim to design pieces for all climates and feature a style that traverses borders thanks to inspiration from the sport’s heritage, modern art, and music..
Attention to detail is paramount with the technical design of the fabrics being akin to those worn by the pros. Rider-centric to its core Pas Normal Studios stands for, ‘technically perfect apparel combined with visionary aesthetics’