About Always Riding


Coffee, switchbacks & cityscapes

To be truly Always Riding would of course require a caffeine habit of pannier-troubling proportions. The miles would fly by for a time, but after, oh let's say 20 hours on the bike, things might get a touch peaky. Let's call it a mindset to live by then rather than a mantra, and leave it at that.

Bike Time

Climbing a mountain pass, discovering a new trail or choosing to get to work under your own power, you know why you love to ride. However, choosing the right bicycle apparel and accessories is one of the most important elements in making sure you get the most out of bike time, and that's where Always Riding comes in.

Stone Walls & Sheep

A dearth of decent places to find unique, hard to find, unmistakeably awesome and beautifully finished cycle clothing led to the establishment of Always Riding in 2008. more terrifying than a double puncture with home far out of sight, and more exciting than the sensuous smell of new tyre rubber (err, what?), the early days were a voyage of discovery. Nevertheless, with a can-donut attitude, lessons were learned & hidden truths unearthed, and before long, packages filled to bursting with cycling delights were heading out to riders around the world who fell in love with their whimsical writing, top notch customer service (a Google Certified Store no less) and unique brand selection for road, trail and urban / city cycling.


Nutshell time

Since those early salad days (there was also cake), Always Riding has been an independent business that exists to help you choose the more stylish and technically advanced cycle clothing, accessories, bags, bikes and bits & pieces available, whether you hit the trails or the tarmac. We give you a hand picked blend of new, exciting and high quality brands, make it simple and desirable to look at and then even easier to buy and get delivered to your door, whether you live in Kyoto or Cambridge.

Philosophise this

More cyclists can only be a good thing. The bike offers a balanced life-approach, a healthy pastime, and provides a great way to meet new people, which let's face it, at some point in life isn't as easy as it used to be. Yes, we're a business so we have to feed the monkey, but one of our main tenets has always been that it's got to be about the cycling community, and that means you. From aiding newbies seeking help with their first purchases, to expedited deliveries to the seasoned professional with an urgent need for “schome of dose base layers that dis other team has dat are schoo gut” in the middle of the Tour de France, we're here to help, advise and support cycling adventures, wherever they may be.

Always riding team
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    Alex Clarke
    Logistics Manager

    Always Riding's operations-monkey. From juggling the logistics of getting your shiny new kit to you on time, to juggling 7 balls on his lunch-break, he has something of a penchant for multi-tasking. Handy, given the number of bicycle/tandem/unicycle projects that he has on the go at the moment.

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    Danny Janes
    Brand & Merchandising Manager

    When he’s not planning new season ranges or putting together the next must have kit list, Brand & Merchandising Manager Danny can often be found exploring the Derbyshire backlanes with a saddlebag full of snacks. He is always grateful for a cup of morning coffee but is often guilty of finishing the milk without telling anyone.

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    Anne Clarke
    Copywriter, Mechanic & Customer Services

    Anne’s unique selling points are her super-strong thumbs (a hangover from her days fitting Marathon Plus tyres) and her enthusiasm for cake (both baking and eating). When not sorting out returns, writing for the website or delving into complex customer questions, you’ll find her fixing up friends’ bikes or enjoying the ride.

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    Pascal Lally
    Sales, Mechanic & Customer Services

    The un-trained domestique at Always Riding, Pascal spends too much time riding in the mud to remember snacks for anyone else (grit doesn’t help the flavour either). Between helping customers, building bikes and inspiring geological chatter, time is always made for the morning coffee – rumoured to be the most important time of the day.

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    Edward Lewis
    Digital Marketing Manager

    Working behind the scenes, Edward is responsible for the website and online marketing. Often, he can be found doing "research" on cycling websites in the search of the next big idea. He enjoys testing the n+1 theory to its limits and the resultant bike storage challenge that ensues.

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    Denise Wright
    Finance Administrator

    Typically found processing the numbers to keep the Always Riding cogs well-oiled -after all, a smooth drivetrain is key to a slick performance. When she’s not at AR HQ you can find Denise out with her Collie dog Jet, baking up exciting new cake-based creations or at the latest gig or comedy show.

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    Dave Williams
    Co-Team Principal

    Spreadsheet Dave can usually be found buried in our numbers analysing this, that and the other. When not spreadsheeting Dave can usually be found in the great outdoors of the Lake District ticking off a few more Wainwrights, although has been spotted pottering around on his mountain bike too.

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    Richard Bowker
    Co-Team Principal

    Usually to be found working on Always Riding's strategy and finances, Richard loves his Bianchi bike and is often to be heard muttering Passione Celeste around the office. However, he is also frequently to be found slipping on a pair of Nike Air Pegasus trainers at lunchtime and, as a committed numbers guy, is a believer in the maxim that if it ain’t on Strava, it never happened.

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