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Swrve - New Arrivals and Restock

New Swrve has arrived at Always Riding HQ and we can almost hear the nods of approval from here. For those of you who don a Swrve jacket for your city cycling exploits you will already be aware that they rarely hit the floor let alone get hung up or put on a shelf.


On the rare occasion a Swrve jacket isn't being worn on or off the bike they can be found drip drying in the office or draped across the bannisters at bedtime. To have some unopened and neatly folded in stock, thus seems a little odd.


First up is the Milwaukee - a hoody come soft-shell jacket that has already proved its worth in the urban sprawl picking up high praise from industry insiders and bloggers along the way.


Swrve Jackets


Next, and new to Always Riding is the Deck Jacket. A dapper design and buttoned collar has been added to the same three layer soft-shell that proved popular in the Milwaukee; prepare for head turning looks in the office and 'where's your jacket from?' questions from your friends.


Swrve's new Durable Cotton Trouser have been flown over to give the classic WWR Trouser some company and are billed as a perfect riding partner. Despite their obvious cycling pedigree Swrve seem equally keen to demonstrate their suitability for off bike adventures such as forging new paths in undiscovered woodland (or local parks).


Swrve Trousers


The Slim and Regular fit Durable Cotton Trousers do differ slightly in ways other than their fit. A rear zippered pocket on the regular fit version sets it apart from its slimmer compatriot which feature a jean style pocket set up.


Swrve take a fairly no nonsense approach to their products - form after function starting with quality fabrics and clever design and always keeping things simple; this approach seems to work.

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About the Rider: Danny
Always Riding's super domestique - just as happy helping you up a climb and feeding you a flapjack (his dietary staple) as writing content and editing pics. If not at his desk he can be found lurking in the storeroom gazing at new stock intake or plotting an over ambitious camping, cycling or hiking trip.
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